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About Joseph Jaffe

One of the most sought-after consultants, speakers and thought leaders on marketing and media, Joseph Jaffe is President and Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing" consulting practice.

jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations consulting and training, and custom publishing and speaking opportunities.

Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business. His weekly "Jaffe Juice" column is a favorite read within the industry.

In 2004, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.

Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.

Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.

 


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